New Balance has proven to be a disruptive force in the sportswear industry in recent years, and it is now raising the stakes in the soccer apparel market segment with its new Liverpool home kit.
The kit, which will adorn the likes of legendary Welsh playmaker Joe Allen and electrifying Estonian defender Ragnar Klavan, is enforced with proprietary heat-bonding technology that makes use of body mapping data to reduce friction when players are in motion. In terms of appearance, the Liverpool home kit embraces the team's traditional and highly original color -- red. The kit also has yellow 'cognitive recognition flashes' that are designed to make it stand out during television broadcasts.
Ultimately, this Liverpool home kit is designed to ensure that the team's players perform and look their best as they bid to help their team survive relegation this season.