This sports pop-up store was designed by the clothing brand 'Opening Ceremony' to function as an extension of the Brooklyn Museum's 'Who Shot Sports: A Photographic History, 1843 to the Present' exhibition.
Opening Ceremony was created to reflect the founders' love for travel, art and their need to incorporate a "multinational" space into a fashion brand. This made it an excellent choice to fill this Olympic-inspired sports pop-up. The brand designed a 'CLUB USA' collection that features sportswear inspired by the 1980s and 1990s. The store also sells hats, souvenir pins and sports-related books.
This pop-up store works as a museum gift shop, while simultaneously functioning as a marketing tool for the Opening Ceremony brand and the Olympics.