Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The NBA and Tissot Partnerd to Create a New Shot Clock

 - Jul 8, 2016
References: espn.go & wired
Swiss watchmaker Tissot is collaborating with the NBA to update the sport's long outdated shot clock. The new Tissot shot clock is a transparent panel with LED lights and is controlled with a touchscreen. Tissot is supplying 87 systems to the NBA, meaning each arena in the league will receive three of the new shot clocks.

The updated shot clock system will enable Tissot to send system updates and new features easily. This means that for the first time in NBA history, the league will be using the same shot clock system. Tissot kept fans in mind when developing the new shot clock which is made of transparent glass, so fans sitting behind the hoop will still be able to see all the action on the court. The new shot clock will make its debut during the NBA Summer League games.