Vitamin-Delivering Fitness Wearables

While fitness wearables are great at getting people to both keep track of and keep up with their exercises, STYR Labs' new platform is focusing on what consumers put into their body just as much as what they can do with it. STYR Labs' platform comes with a wristband wearable (though the platform can also sync up with a FitBit or most other wearables), a wireless scale, and an app.

The app coordinates with the wireless scale to measure current vitamin intake (along with self-reporting from the user), and then STYR Labs will send "liquid multivitamin blends" based on the consumer's needs. The multivitamin packets are customized for each user, so there is no need to be concerned about getting too much of a vitamin that is unnecessary or too little of a vitamin that is essential because of pre-made packets.