Yogurt brand Müllerlight now holds the Guinness World Record for creating the largest exercise ball workout class, with help from just under 400 participants. At the Queen Elizabeth Olympic Park in London, Olympic medalist Sarah Stevenson and sports legend Kriss Akabusi led a 30-minute exercise ball class. The class successfully beat the previous world record, which involved 353 participants in an exercise ball class.
The event showcased the brand's newest dessert yogurt flavor and highlighted Müller as an official partner of Team GB for the Rio 2016 Olympic Games.
Record-breaking stunts have become a popular way for a brand to engage hundreds of people at once and make headlines for doing something in outrageous proportions.
Müllerlight Created the World's Largest Exercise Ball Workout
Laura McQuarrie — July 20, 2016 — Marketing
References: muller & eventmagazine