Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Müllerlight Created the World's Largest Exercise Ball Workout

 - Jul 20, 2016
References: muller & eventmagazine
Yogurt brand Müllerlight now holds the Guinness World Record for creating the largest exercise ball workout class, with help from just under 400 participants. At the Queen Elizabeth Olympic Park in London, Olympic medalist Sarah Stevenson and sports legend Kriss Akabusi led a 30-minute exercise ball class. The class successfully beat the previous world record, which involved 353 participants in an exercise ball class.

The event showcased the brand's newest dessert yogurt flavor and highlighted Müller as an official partner of Team GB for the Rio 2016 Olympic Games.

Record-breaking stunts have become a popular way for a brand to engage hundreds of people at once and make headlines for doing something in outrageous proportions.