For the 2016 Rio Olympic Games, sponsor companies produced an array of Olympic ad campaigns that ranged from funny to inspiring to sentimental. The ads show both the inspirational athletes who are competing and increase brand awareness among consumers.
Nike produced a large campaign for the Rio Olympics titled the 'Unlimited' campaign. The campaign featured a series of ads focusing on athletes pushing their limits and the challenges they faced to get where they are today. The series included ads like 'Unlimited Courage' with transgender athlete Chris Mosier and 'Unlimited Together' with Chance the Rapper and the US Men's and Women's Basketball teams.
Visa also released several ads during the Olympics, some showcasing its new payment technologies that were released for the Olympic athletes it sponsors to use during the Games.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
