Visa's Olympics commercial, 'The Carpool to Rio,' shows all the ways that Visa customers can pay for their purchases.
As one of the Olympic Games' top sponsors, the Visa Olympics commercial features Olympians from various countries including the US and Canada. The new Visa Olympic ad shows US swimmer Missy Franklin using the card chip to pay for gas and US Decathlon competitor Ashton Eaton purchasing snacks with the Visa mobile payment.
Visa is sponsoring 46 Olympians at the Rio Olympic Games. 'The Carpool to Rio' ad was created in 17 variations so that in any market, like the Middle East or Mexico, the ad will include local athletes. Since Visa is a sponsor of the International Olympic Committee, other than cash, it is the only way to purchase Olympic tickets and packages.
What Makes This Trend Stand Out
- Multiple Payment Options
- There is a growing trend for companies to offer multiple payment options to meet their customer's preferences.
- Mobile Payment Technology
- The shift towards mobile payment technology is transforming the payment industry and creating new opportunities for innovation in payment systems.
- Localized Ads
- Localized ads are becoming increasingly popular, allowing companies to tailor their message to specific markets and customers.
Sectors Adopting This
- Payment Industry
- Technology advances and changing customer preferences are disrupting traditional payment systems, creating new opportunities for innovation in the payment industry.
- Marketing Industry
- Localized ads are becoming a popular trend in the marketing industry, creating new opportunities for companies to tailor their message to specific markets and customers.
- Sports Industry
- As a sponsor of the International Olympic Committee, Visa has the opportunity to leverage this partnership to showcase their payment technology to a global audience and potentially disrupt the sports industry with innovative payment solutions.
