Air Canada's new 'Fly the Flag' ad celebrates the 2016 Olympic Games by telling the story of how the airline brings Canadians to the rest of the world. Developed by J. Walter Thompson Canada, the new ad cleverly taps into the patriotic spirit of the Olympics.
Fly the Flag is a 60-second spot that begins by focusing on a baby girl and then following her as she grows up. The ad shows the girl traveling all over the world and making her mark on different countries. The ad then ends with a voice-over that says: "The world needs more Canada. Let’s bring it to them."
While the ad does not specifically focus on the Rio Olympics, the campaign establishes an emotional connection with the viewer that evokes the same sense of patriotic pride associated with the Olympic Games.