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The Gillette 'Perfect Isn't Pretty' Campaign Showcases Athletes' Dedication

 - Jul 14, 2016
References: news.pg
Gillette's 'Perfect Isn't Pretty' ad campaign for the Olympics captures the gritty determination that its athletes have in order to push through. The four Olympic athletes featured are also brand ambassadors for Gillette. The ad showcase the pain, frustration and dedication it takes for the athletes to achieve their goal of competing in the Olympics.

The ad shows Neymar Jr (Brazil, Football), Ashton Eaton (USA, Decathlon), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (Great Britain, Team Pursuit Cycling) all facing tough training situations and setbacks.

Ashton Eaton summed up the drive that pushes these athletes to continuously give it their all everyday. "The opportunity to represent your country at the Olympic Games is earned, not given." The Perfect Isn't Pretty campaign captures the dedication leading up to the Olympic moment where these athletes hope to achieve perfection.