Gillette's 'Perfect Isn't Pretty' ad campaign for the Olympics captures the gritty determination that its athletes have in order to push through. The four Olympic athletes featured are also brand ambassadors for Gillette. The ad showcase the pain, frustration and dedication it takes for the athletes to achieve their goal of competing in the Olympics.
The ad shows Neymar Jr (Brazil, Football), Ashton Eaton (USA, Decathlon), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (Great Britain, Team Pursuit Cycling) all facing tough training situations and setbacks.
Ashton Eaton summed up the drive that pushes these athletes to continuously give it their all everyday. "The opportunity to represent your country at the Olympic Games is earned, not given." The Perfect Isn't Pretty campaign captures the dedication leading up to the Olympic moment where these athletes hope to achieve perfection.
Gritty Olympic Ads
More Stats +/-
Patriotic Sneaker Concepts
Sprinter-Made Athletic Shoes
Olympian Volleyball Uniforms
Social Olympic Snapshots
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Gillette 'Perfect Isn't Pretty' Campaign Showcases Athletes' Dedication
- By: Hayley McGloneJul 14, 2016