The latest video for Nike Training's 'Inner Strength' series stars an inspiring female weightlifter and Olympic-hopeful named Amna Al Haddad. While a number of activewear brands are making greater efforts to showcase female athletes, Nike is going even further by profiling athletes who are truly breaking down barriers in the world of sports.
In the ad, Al Haddad reflects on her career as a Muslim woman competing in a male-dominated sport. As she lifts and drops impressive weights, Al Haddad explains the spiritual side of weightlifting and what initially drew her to the sport. Al Haddad also discusses what others -- especially Muslim women -- can learn from her story.
By shinning the spotlight on a Hijabi athlete, Nike helps to breaks down stereotypes about gender and faith in sports. As Al Haddad herself explains in the ad, "I'm someone who broke a lot of barriers for Muslim women."
Inspiring Hijabi Athlete Ads
More Stats +/-
Inspiring Sportswear Films
Athletic Female Empowerment Ads
Female-Focused Boxing Ads
Uplifting Sportswear Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.