The NFL Makes its Olympic Ad Debut With 'One Team'
Hayley McGlone — August 9, 2016 — Special
References: creativity-online & adweek
While football isn't an Olympic sport, the NFL released its first Olympic Ad with its 'One Team' campaign.
The ad features groundskeepers repainting the turf of fields of various NFL teams to say 'Team USA' where it would normally read the home team's name. The ad was made through an NFL and US Olympic Committee collaboration. The tagline for the ad is "Football is Family", and while football players aren't competing in the games, NFL players and fans alike are cheering on Team USA in Rio -- the ad's slogan captures the unity felt across nations while watching their athletes compete.
The Star Spangled Banner, sung by St. Vincent, is playing in the background to make the ad as patriotic in tone as possible. The 'One Team' ad will run during NBC broadcasts until the end of the Olympics.
The ad features groundskeepers repainting the turf of fields of various NFL teams to say 'Team USA' where it would normally read the home team's name. The ad was made through an NFL and US Olympic Committee collaboration. The tagline for the ad is "Football is Family", and while football players aren't competing in the games, NFL players and fans alike are cheering on Team USA in Rio -- the ad's slogan captures the unity felt across nations while watching their athletes compete.
The Star Spangled Banner, sung by St. Vincent, is playing in the background to make the ad as patriotic in tone as possible. The 'One Team' ad will run during NBC broadcasts until the end of the Olympics.
Trend Themes
1. Collaborative Marketing Campaigns - Opportunities for collaboration between different industries to create impactful marketing campaigns that invoke a sense of unity and patriotism.
2. Sports Sponsorship - Increased interest from sports organizations to sponsor and support events outside of their own industry, creating new opportunities for exposure and brand awareness.
3. Patriotic Branding - Growing trend of incorporating patriotic elements into brand campaigns to appeal to national pride and evoke emotional connections with consumers.
Industry Implications
1. Sports Marketing - Sports organizations identifying the potential for partnerships and collaborations to tap into new markets and enhance brand image through cross-industry marketing campaigns.
2. Event Sponsorship - Companies exploring opportunities beyond their traditional sponsorship strategies by supporting major events like the Olympics to reach a wider and diverse audience.
3. Advertising and Branding - Advertising agencies and brands embracing patriotic themes in their campaigns to create emotional connections with consumers and reinforce brand loyalty.
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