Canadian Tire created a short commercial that pays tribute to the Canadian Olympic team in light of the Rio 2016 summer games.
While the ad is only 30 seconds long, it instills its viewers with a sense of what Canadians value. Canadian Tire does this by depicting a variety of people standing up on their own podium, suggesting that each has a role in making the nation greater. This includes medical workers, a family of Syrian refugees, forest fighters, veterans and a representation of the Canadian Olympic team at the end.
The company includes the hashtag #StandUpTall along with the ad as well, again telling its viewers to be proud of the connection they bare to a peaceful, inclusive and hardworking country.
Why This Trend Is Growing
- Inclusive Advertising
- Opportunity for brands to create ads that celebrate diversity and inclusivity, resonating with a broader audience.
- Tribute Marketing
- The power of paying tribute to a cause or group, building emotional connections with consumers and boosting brand loyalty.
- Hashtag Campaigns
- Utilizing hashtags in advertising to encourage viewer engagement and social media participation, increasing brand visibility and reach.
Industries Being Reshaped
- Sports Apparel
- Creating inclusive sports apparel lines that cater to a diverse range of athletes, disrupting the traditional market and promoting inclusivity.
- Advertising Agencies
- Opportunity for agencies to create campaigns that celebrate diverse cultures, challenging traditional advertising norms and fostering inclusivity.
- Non-profit Organizations
- Building tribute campaigns to honor and support various causes, encouraging donations and engagement from a wider audience.
