United Airlines' Olympic advertisement "One Journey. Two Teams." features airline employees helping various Olympic athletes to make it on their flight to the Olympic Games in Rio.
The ad features various well known Olympic athletes including Missy Franklin, Kerri Walsh Jennings and Ashton Eaton. The ad celebrates United's partnership as the airline sponsor of Team USA. The ad also features all of the athletes practicing their events while boarding their flights such as pole vaulting, gymnastics and rowing, and all the athletes performed their own stunts.
The United Airlines Olympic ad will make its TV debut during the Opening ceremonies of the Rio Olympic Games. Only Olympic sponsors are allowed to have Olympic-related ads during the Games.
Why This Trend Is Growing
- Athlete Sponsorships
- Opportunity for brands to form partnerships with Olympic athletes and promote their products or services.
- Event-based Advertising
- Brands can leverage major sporting events like the Olympics to create impactful ads and engage with a wide audience.
- Branding Through Sponsorships
- Companies can associate their brand with major sporting events by becoming official sponsors and gain significant visibility.
Industries Being Reshaped
- Airline
- Airlines have the opportunity to showcase their partnership with sports teams or events and promote seamless travel experiences.
- Sports Marketing
- Sports marketing agencies can help brands strategize and maximize their sponsorship investments through creative ad campaigns.
- Television Broadcasting
- Broadcasters can leverage the viewership of major events to attract advertisers and generate revenue through ad placements.
