In an effort to showcase its Olympic apparel, Ralph Lauren released its first television commercial in the past eight years. While the clothing retailer has outfitted Team USA during the opening and closing ceremonies since 2008, Ralph Lauren has largely limited its campaigns to print and digital formats. Now the brand is turning to television to boost awareness for its Olympic apparel.
The new TV ad is a 30-second spot that stars popular Olympians such as beach volleyball player April Ross, swimmer Ryan Lochte and freestyle wrestler Jordan Burroughs. The ad is highly patriotic with images of the US flag and past Olympic medals interspersed with scenes of the athletes pushing themselves to win the gold.
With TV viewership up during the Olympics, the ad presents a perfect opportunity for Ralph Lauren to reach a greater number of consumers.