Building on the 'Taste the Feeling' campaign Coca-Cola has added the #ThatsGold campaign to its Olympic advertising. The campaign features gold moments of both Olympic athletes and normal people experiencing everyday moments. The TV and print ads will feature 79 Olympic athletes from 23 countries.
The ads draw parallels between the emotional high of winning Olympic gold and the gold moments experienced by people in everyday life. Ivan Pollard who is SVP Strategic Marketing at Coca-Cola said, "This year's campaign is special because it's not about watching someone win a gold medal, it's about watching their face when they do."
Coca-Cola is also sponsoring the Olympic Torch Relay and is releasing commemorative cans and bottles with Olympic athletes being featured. Coca-Cola is celebrating its 88th year as an Olympic Sponsor. The #ThatsGold campaign beautifully blends the Olympic and everyday gold moments.