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24 Olympic Brand Campaigns

From International Chip Flavors to Olympic Video Game Giveaways

— July 27, 2016 — Marketing
The Olympics are one of the best real-world examples of single-minded determination, overcoming adversity and personal triumph, and with all those strong emotional ties, it's no wonder that companies use the event in Olympic brand campaigns and product releases as the games approach. The upcoming Summer Olympic Games in Rio will feature intense competition and could very well include some scandal, drawing the interest of millions of people worldwide and giving brands even more of an incentive to jump into the ring.

For some brands, using the Olympics as a marketing tool is common sense. It's almost mandatory for sports and apparel companies to use the Olympics, especially considering that many of the Olympic athletes are sponsored by them. For other companies, though, the connection is slightly less direct, as with Olympic-inspired yogurt flavors or Olympic video game giveaways.

In any case, a passionate event like the Rio Games offers an array of companies the opportunity to release impressive Olympic brand campaigns.
6.2
Score
Popularity
Activity
Freshness
24
Olympic Edition Smartphones
Olympic Edition Smartphones
The New Samsung Galaxy S7 Edge Comes with the Olympic Logo
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23
Transcending National Anthems
Transcending National Anthems
Samsung Created 'The Anthem' From Blending the Songs of 15 Nations
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22
Patriotic Achievement Campaigns
Patriotic Achievement Campaigns
The Dunkin' Donuts #KeepOn Commercial Campaign is Uplifting
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21
Emotional Olympic Commercials
Emotional Olympic Commercials
P&G's 'Thank You, Mom' Triumphs Mothers Who Gave Athletes Strength
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20
Olympic Chocolate Milk Campaigns
Olympic Chocolate Milk Campaigns
The New 'Built with Chocolate Milk' Ad Features Olympic Swimmers
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19
Gritty Olympic Ads
Gritty Olympic Ads
The Gillette 'Perfect Isn't Pretty' Campaign Showcases Athletes' Dedication
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18
Olympic Origin Stories
Olympic Origin Stories
Gatorade Tells the Usain Bolt Origin Story in 'The Boy Who Learned To Fly'
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17
Inner-Child Athletic Campaigns
Inner-Child Athletic Campaigns
The Never Lose the Love Ad Shows Athletes as Their Younger Selves
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16
Olympic-Inspired Sunglasses
Olympic-Inspired Sunglasses
Oakley's 'Green Fade Collection' is an Ode to the Rio Olympic Games
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15
Olympic Snapshot Campaigns
Olympic Snapshot Campaigns
LA is Engaging Snapchat Users in a Bid for an Upcoming Summer Olympics
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14
Infantile Olympics Ads
Infantile Olympics Ads
Nike's Commercial Shows the World's Most Celebrated Athletes as Babies
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13
Olympic Video Game Giveaways
Olympic Video Game Giveaways
Nintendo is Celebrating the Olympics with a New Game for Wii U
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12
Suede Medal-Themed Sneakers
Suede Medal-Themed Sneakers
Saucony and OFFSPRING Collaborated for a Commemorative Series
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11
Olympics-Inspired Yogurt Flavors
Olympics-Inspired Yogurt Flavors
The New Chobani Flavors are Inspired by the 2016 Olympic Games
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10
Ceremonial Athletic Jackets
Ceremonial Athletic Jackets
These Nike Team Jackets Are Designed For Medal-Receiving Olympians
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9
Exclusive Commemorative Switchblades
Exclusive Commemorative Switchblades
This Limited Edition Victorinox Knife Honors the Rio Olympics
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8
Celebratory Star-Spangled Sneakers
Celebratory Star-Spangled Sneakers
This Puma USA Design Tributes Athletes in the Rio Olympics
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7
Olympic-Commemorating Sneakers
Olympic-Commemorating Sneakers
This Nike Design Celebrates the Anniversary of the Atlanta Olympics
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6
Olympic Athlete Emojis
Olympic Athlete Emojis
Puma Has Created 'Boltmoji' To Support Brand Ambassador Usain Bolt
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5
Olympian Volleyball Uniforms
Olympian Volleyball Uniforms
Lululemon Created Clothing for Athletes at the Rio Summer Olympics
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4
Medal-Inspired Sneakers
Medal-Inspired Sneakers
adidas' New Stan Smiths are Decorated with Gold Accents
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3
Olympic-Inspired Sports Shops
Olympic-Inspired Sports Shops
This Sports Pop-Up Shop is an Extension of a Museum Exhibition
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2
Travel-Friendly Sportswear
Travel-Friendly Sportswear
Kim Jones Collaborated with Nike for a Line Designed for Rio Athletes
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1
International Chip Flavors
International Chip Flavors
Lay's is Celebrating the Olympics with Exotic New Chip Flavors
<