The Dunkin' Donuts #KeepOn commercial campaign is focused on an uplifting message that coincides with the brand's support of American athletes that will be heading to the Rio 2016 Summer Olympics.
The Dunkin' Donuts #KeepOn campaign has been launched with the release of a 30-second TV spot that will be playing in unison with another ad set to launch that's Olympics-centric.
The Dunkin' Donuts #KeepOn campaign is the work of Hill Holliday agency and Greenpoint Pictures' director Evan Dennis and looks to expand the brand's slogan, "America Runs on Dunkin,' into a more diverse field.
Explaining the new Dunkin' Donuts #KeepOn commercial campaign, Senior Director of Advertising and Customer Experience, Linda SanGiacomo, said, "We feel that the #KeepOn message and campaign showcases this spirit and emotion in an extremely effective, heartfelt and conversational way."
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