Nintendo is gearing up for the Rio 2016 Olympics with a brand new game for Wii U. Along with the release of the new game, Nintendo is also encouraging fans to engage with the brand online by launching a giveaway over social media.
The latest Nintendo game for Wii U is called 'Mario & Sonic at the Rio 2016 Olympic Games' and it combines popular Nintendo characters with Olympic-style sporting events. To promote the new game, Nintendo is launching a rewarding social media contest. Between July 1st and July 22nd, fans are encouraged to submit photos on Instagram with the hashtag #MarioSonicRio2016 and #NintendoContest. Their participation online will enter them into a draw to win a copy of the new game, a Mario and Sonic amiibo, a New Nintendo 3DS XL or even a Wii U console.
With the Olympics just around the corner, the contest provides the perfect way to begin counting down to the summer games.
What Makes This Trend Stand Out
- Social Media Game Giveaways
- Companies can increase engagement and brand loyalty by launching social media contests that incentivize user-generated content.
- Celebrity Endorsement Games
- Incorporating beloved characters or celebrities in a game can boost interest and excitement surrounding product launches.
- Sports Video Games
- Combining popular gaming franchises with sports events such as the Olympics can increase consumer appeal and attract a wider audience.
Sectors Adopting This
- Video Game Industry
- Video game companies can leverage popular events and personalities to create unique gaming experiences that attract consumers.
- Social Media Industry
- Social media platforms can be used as a marketing tool to launch contests and drive engagement for businesses and brands.
- Sports Industry
- By collaborating with video game companies, sports organizations can create a new avenue to engage with fans and reach new audiences.
