Dating apps continue to evolve, as the recent Bumble Spotify partnership shows. This collaboration encourages cultural connectivity by allowing people to swipe left or right depending on a match's music preference. Some may roll their eyes at such a specific detail, but it's hard to deny the fact that taste in music can tell a lot about a person.
More than that, the Bumble Spotify collab will allow users of the female-led dating app to easily visit the music tool when they tap on an artist featured in someone’s profile. Thus, the cross-over is mutually beneficial. Yet as Tech Crunch notes, "In a world of app-based dating where you have limited (and not always accurate) details to help with your swiping decision, these integrations could be a way to add verified info to the decision-making process."
The Bumble Spotify Partnership Encourages Connecting Culturally
Meghan Young — June 19, 2016 — Lifestyle
References: bumble & techcrunch