AVA is a tech-based food start-up that is utilizing artificial intelligence (AI) and the popularity of photographing meals for social media posts to provide nutritional information through image recognition. The brand is able to accurately estimate the calorie content in meals by utilizing image recognition to determine what food is being displayed and pull up its caloric value.
The app is intuitive to use for many foodies that already enjoy photographing their meals prior to eating. Consumers can capture their meal using their smartphone camera and send it via text to AVA. AVA then utilizes AI and nutrition experts to determine the calories in the meal. The services also goes a step further to offer insight on eating habits and behavior by monitoring the pictures sent to AVA.