The new Urban Decay lipstick line, titled 'Vice,' has over 100 different shades to choose from -- making in-store testing a nearly impossible feat.
In order to help consumers find the best color match for them, the company released a free app that can be used by Android and iOS users alike. It works similarly to the well-known Millennial-focused dating app, Tinder. Rather than swiping left or right to connect with people however, the Urban Decay lipstick app pairs consumers with the perfect shade.
With this, the brand makes the extensive collection less daunting for its potential buyers, allowing the app to take away shopping stress by getting them to plan ahead. As Vice includes so many color options, it's almost guaranteed that those who download the app will find a product that suits their personal look.