The new Urban Decay lipstick line, titled 'Vice,' has over 100 different shades to choose from -- making in-store testing a nearly impossible feat.
In order to help consumers find the best color match for them, the company released a free app that can be used by Android and iOS users alike. It works similarly to the well-known Millennial-focused dating app, Tinder. Rather than swiping left or right to connect with people however, the Urban Decay lipstick app pairs consumers with the perfect shade.
With this, the brand makes the extensive collection less daunting for its potential buyers, allowing the app to take away shopping stress by getting them to plan ahead. As Vice includes so many color options, it's almost guaranteed that those who download the app will find a product that suits their personal look.
Key Themes Behind This Trend
- Virtual Try-on Beauty Apps
- Developing similar apps that enable beauty consumers to visualize and test out different makeup products to find perfect matches.
- Tinder-like Product Filters
- Adopting the swiping mechanic in new and creative ways to help consumer sort through overwhelming product options, matching them with what they need
- App-based Consumer Lifestyle Personalization
- Integrating apps into consumer's lifestyles by personalizing shopping experiences and making the overwhelming choice of products in-store much more manageable.
Where This Applies
- Beauty
- Creating beauty products that incorporate innovative technology that could improve the user experience and inspire purchase behaviour.
- Retail
- Bringing innovative apps into physical stores to provide personalized shopping experiences and enhance product knowledge for customers.
- Consumer Technology
- Creating innovative mobile apps that provides a personalized and engaging experience for the consumer.
