Accessories Brand Kipling Helped Consumers Show Love to Friends

 - Jun 20, 2016
References: eventmagazine
Women's accessory brand Kipling recently took over London's picturesque South Bank in order to launch a new global campaign that included consumer-written custom greetings. Titled #WeMakeHappy, the campaign's goals were highlighted at the event with an immersive art installation featuring multicolored, over-sized balloons.

Designed by agency Wonder, the event celebrated the new global campaign, which aims to highlight and pay tribute to the people who "make the world a better place."
Previously, consumers were invited to pay tribute to their loved ones on the campaign website, with the recipient receiving a special invitation to visit the installation and pick up their message attached to one of the balloons. The fun event is a great way for a brand to insert themselves in the communications of consumers and the people their lives.