To get people on social media excited about the opening of a new KFC restaurant opening, the 'Social Opening' campaign was created to help fans reduce the time until the eatery could be officially opened.
The campaign began by displaying an initial opening date over the new KFC restaurant and inviting people to use the #ViteUnKFC tag across social media to reduce the wait times. The more active people became on social media, KFC followed up by adding an extra worker to the project in order to bring construction to a close quicker.
In total, the #ViteUnKFC hashtag was used more than 3,200 times, which helped KFC to reach an audience of about 320,000 users on Facebook and 411,000 people on Twitter. Best of all, fans of KFC really felt that they were included in the opening of the new restaurant.