It's not uncommon to find TVs, arcade machines and lounge areas in some high-end cleaning laundromat locations around the world, but Samsung's 'LANdry' takes on-site entertainment to the next level.
LANdry was devised to motivate young teens to do their own laundry and at the same time, promote the easy-to-use features of the Galaxy S7 and the AddWash washing machine. As a reward for doing their dirty laundry at this unique spot, teens are treated to time playing Internet games while they wait for a load to be cleaned.
Despite the growth of eSports gamings continues to grow, is often criticized for its lack of tangible benefits. The incentivized experience offered at LANdry: The eSport Laundromat ensures that gameplay is productive and the task of doing chores is both engaging and enjoyable.
What Makes This Trend Stand Out
- Esports Gaming Laundromats
- The combination of gaming and everyday tasks provides opportunities for disruptive innovation in the entertainment and laundry industries.
- Incentivized Esport Experiences
- The practice of incentivizing mundane experiences with gaming can revolutionize the video game industry and create unusual partnerships like LANdry.
- Integration of Technology Into Traditional Industries
- The incorporation of technology in areas like laundry creates new opportunities for companies to market their products and services to previously untapped markets.
Sectors Adopting This
- Entertainment Industry
- Creating gamified experiences in everyday tasks like laundry can revolutionize the entertainment industry with new offerings that consumers haven't seen before.
- Laundry Industry
- The gaming and entertainment industries partnering with laundromats can enhance the customer experience and attract new customer bases.
- Consumer Technology Industry
- Incorporating technology into traditional laundry practices creates opportunities for the consumer technology industry to market their products in a unique way.
