Old Spice has come to be known for its offbeat commercials—with each one getting progrssively weirder than the next—and this theme is carried on in its latest Facebook Video Game called 'Youland.'
Within Youland, "An Old Spice Game About You," there are three zany games that can be played that feature talking animals, strange characters and cars with faces on them. Since the game is hosted on Facebook, avatars that feature the faces of friends will appear throughout the game. Naturally, players get a tour of the game by an 8-bit version of Isaiah Mustafa, who has become synonymous with the Old Spice brand.
While many Old Spice commercials have simply had consumers look into its quirky world as an outsider, this interactive series of games invites fans straight into the all of craziness of the Old Spice universe.
Outrageous 8-Bit Games
More Stats +/-
Seasoning Spice Guides
Comical Masculine Scent Ads
Livestream Game Campaigns
Custom Comic Campaigns
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.