Old Spice has come to be known for its offbeat commercials—with each one getting progrssively weirder than the next—and this theme is carried on in its latest Facebook Video Game called 'Youland.'
Within Youland, "An Old Spice Game About You," there are three zany games that can be played that feature talking animals, strange characters and cars with faces on them. Since the game is hosted on Facebook, avatars that feature the faces of friends will appear throughout the game. Naturally, players get a tour of the game by an 8-bit version of Isaiah Mustafa, who has become synonymous with the Old Spice brand.
While many Old Spice commercials have simply had consumers look into its quirky world as an outsider, this interactive series of games invites fans straight into the all of craziness of the Old Spice universe.
Key Themes Behind This Trend
- Quirky Advertisement Games
- Businesses can consider developing interactive games as advertisements with quirky themes to engage customers.
- Facebook Hosted Games
- Facebook can serve as an ideal platform to host interactive games that reach a large audience while also leveraing friend network features.
- Avatar Integrated Games
- Interactive games that integrate avatars featuring the faces of friends can increase social sharing and virality among users.
Where This Applies
- Advertising
- Advertising agencies can consider developing creative and quirky games as innovative marketing campaigns to promote brands to new audiences.
- Social Media
- Social media platforms like Facebook can leverage their expansive user base and partner with brands to host engaging promotional games.
- Video Game Development
- Game developers can explore opportunities to partner with businesses to create promotional games or to develop branded games that leverage popular products or characters.
