In order to make its presence known, Budapest Spas created a unique advertisement using a public bus stop.
The roadside bus shelter is styled to look like a swimming pool, but sets itself apart from static ads by using virtual reality. In order to make people waiting at the stop feel as though they're truly immersed in water, VR glass panels were used alongside an aquarium filled with water. In order to encourage people to marvel at the installation and share it with others, one side of the public bus stop features cutouts for faces where the people of Budapest can pose for photos.
The dynamic bus shelter advertisement could inspire a range of other promotions using VR glass.
VR Bus Shelter Spas
More Stats +/-
Virtual Reality Animes
Sculptural Connected Bus Stops
Bus Shelter Gyms
Startling Gaming Billboards
Bus Stop Pizza Deliveries
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
This Public Bus Stop Uses Virtual Reality to Come to Life as a Swimming Pool
- By: Laura McQuarrieJun 14, 2016