At this year's International Festival of Creativity in Cannes, Innovision teamed up with Facebook to create the 'Facebook Beach' at the Hôtel Barrière Le Majestic Beach & Pier.
The activation at Cannes provided a place for all attendees to connect with products from Facebook, as well as engage with a range of programming and activities. Events within Facebook Beach included everything from Tai Chi to 'Face-boule,' wine and cheese tastings, as well as 360-degree video workshops.
One of the most interesting parts of the Facebook Beach was the Instagram Water Exhibit, which included frozen pieces of artwork, as well as the Water in Motion Gallery, which showcased submissions from the #WaterInMotion video contest on Instagram.
Experiential Beach Events
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Homeless Billboard Beds
Film Festival Beer Cans
Heineken TALENT LAB: MODERATION
Connective Festival Beacons
Music Festival Helicopter Rides