In an effort to promote the remake of the cult favorite Ghostbusters movie, American ridesharing company Lyft offered its consumers the chance to take a complementary ride in the Ecto-1 car that's used by the spirit hunters themselves.
The 1980s Cadillac featured the Ghostbusters logo on its side and is stocked full with Twinkies and a green citrus juice, two food items that coincide with the film. Lyft told its consumers in Los Angeles, Boston, New York, Washington and San Francisco to "Ride Like a Ghostbuster, on Demand." In order to get a free ride in the Ecto-1 car, users needed to select 'Ghost Mode' when requesting transportation.
The limited-time service functioned at the beginning of the month in order to create more excitement for the highly anticipated release of the film.
Ghoulish Ride Shares
More Stats +/-
Cartoonish Balloon Art
Ghost-Themed Burger Menus
Spooky Film Sneakers
Ghostbusting LEGO Kits
Temporary Car Leases
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.