Popcorn snack brand Propercorn and culinary architects Bombas & Parr have collaborated on a multi-sensory experience called the 'Institute of Flavor' that was hosted in London's Soho over two days in June. The immersive event aimed at highlighting the rich variety of flavors available from the premium snack brand with sensorial stations that introduced consumers to the seasoning blends used in the products.
The event aimed to highlight the launch of a limited edition flavor and offered consumers a chance to explore the new variety on a more scientific level. The Propercorn and Bombas & Parr 'Institute of Flavor' pop-up also invited guests to create their own blend of seasoning to be entered in a consumer-voted contest.
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