Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Propercorn and Bombas & Parr Have Launched the 'Institute of Flavor'

 - Jun 20, 2016
References: eventmagazine
Popcorn snack brand Propercorn and culinary architects Bombas & Parr have collaborated on a multi-sensory experience called the 'Institute of Flavor' that was hosted in London's Soho over two days in June. The immersive event aimed at highlighting the rich variety of flavors available from the premium snack brand with sensorial stations that introduced consumers to the seasoning blends used in the products.

The event aimed to highlight the launch of a limited edition flavor and offered consumers a chance to explore the new variety on a more scientific level. The Propercorn and Bombas & Parr 'Institute of Flavor' pop-up also invited guests to create their own blend of seasoning to be entered in a consumer-voted contest.