Mac's Snapchat Filters Promote the Iced Froster Convenience Store Drinks
Laura McQuarrie — June 30, 2016 — Tech
References: marketingmag
To promote the iced carbonated Circle K Froster beverages sold at its convenience stores, Mac's is launching a series of branded Snapchat filters. With these filters, consumers will be able to "Frosterize" themselves by adding moving elements to selfies such as banana peels and salsa music. Each filter will be based on a different character inspired by the range of Circle K Froster beverages available, such as Orange Crush.
The target demographic for Mac's Convenience is highly active on Snapchat and other social media platforms, which makes an offbeat campaign like this one perfect for making the beverages top-of-mind when it comes to summer and fun.
The filters that will be shared throughout this Snapchat initiative support the 'You Are What You Froster' campaign, which is made up of radio ads, posters, in-store ads and social posts.
The target demographic for Mac's Convenience is highly active on Snapchat and other social media platforms, which makes an offbeat campaign like this one perfect for making the beverages top-of-mind when it comes to summer and fun.
The filters that will be shared throughout this Snapchat initiative support the 'You Are What You Froster' campaign, which is made up of radio ads, posters, in-store ads and social posts.
Trend Themes
1. Branded Snapchat Filters - Creating customized Snapchat filters for brands to engage with consumers and promote their products or services.
2. Interactive Social Media Campaigns - Using interactive elements on social media platforms to capture the attention and engagement of target demographics.
3. Personalized Selfie Experiences - Enhancing user-generated content by offering personalized experiences through filters and augmented reality effects.
Industry Implications
1. Beverage Industry - Implementing branded Snapchat filters to increase brand awareness and drive consumer engagement for beverage companies.
2. Social Media Marketing - Providing innovative and interactive social media campaigns to help businesses reach and connect with their target audience effectively.
3. Advertising and Marketing - Leveraging personalized selfie experiences to create memorable and engaging brand experiences for consumers.
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