To promote the iced carbonated Circle K Froster beverages sold at its convenience stores, Mac's is launching a series of branded Snapchat filters. With these filters, consumers will be able to "Frosterize" themselves by adding moving elements to selfies such as banana peels and salsa music. Each filter will be based on a different character inspired by the range of Circle K Froster beverages available, such as Orange Crush.
The target demographic for Mac's Convenience is highly active on Snapchat and other social media platforms, which makes an offbeat campaign like this one perfect for making the beverages top-of-mind when it comes to summer and fun.
The filters that will be shared throughout this Snapchat initiative support the 'You Are What You Froster' campaign, which is made up of radio ads, posters, in-store ads and social posts.