This Hyundai Instagram Campaign Follows a Crowdsourced Approach
Jana Pijak — June 22, 2016 — Social Media
References: thedrum
This Hyundai Instagram campaign uses a crowdsourcing technique to boost sales and invites the brand's social media followers to participate in a unique online quiz. The Instagram quiz is specially designed to help participants determine an SUV style that best fits their lifestyle and lets them pick from three models that correspond with their varying needs.
Rather than being limited to one account, his Hyundai Instagram campaign is showcased on 18 different profiles and consists of 390 images. The shots promote the car manufacturer's Tuscon, Santa Fe and Santa Fe Sport SUV models and let social media users decide which vehicle works for them.
Partnering with creative agency Innocean USA, Hyundai appeals to digital natives with an interactive campaign that ultimately makes them feel like their voices are being heard.
Rather than being limited to one account, his Hyundai Instagram campaign is showcased on 18 different profiles and consists of 390 images. The shots promote the car manufacturer's Tuscon, Santa Fe and Santa Fe Sport SUV models and let social media users decide which vehicle works for them.
Partnering with creative agency Innocean USA, Hyundai appeals to digital natives with an interactive campaign that ultimately makes them feel like their voices are being heard.
Trend Themes
1. Crowdsourced Social Media Quizzes - Opportunity for brands to engage social media followers and gather data through interactive and personalized quizzes.
2. Multi-account Social Media Campaigns - Opportunity to expand brand reach and target different audiences by showcasing campaigns on multiple social media profiles.
3. Personalized Marketing Campaigns - Opportunity to create tailored campaigns that speak directly to consumers and showcase personalized product recommendations.
Industry Implications
1. Automotive Industry - Opportunity for automotive brands to showcase their product line and engage customers through interactive social media campaigns.
2. Marketing and Advertising Industry - Opportunity for creative agencies to partner with brands and develop personalized and engaging social media campaigns that generate leads and increase brand awareness.
3. Technology Industry - Opportunity to leverage emerging technologies such as AI-powered quizzes to create personalized and engaging social media campaigns that drive customer engagement and sales.
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