As part of its celebrations for Picnic Week, Mercure Hotels teamed up with Bompas & Parr to create a dynamic set of picnic hampers.
Three 'Pre-Instagrammed' baskets were created with a highly curated selection of foods and accessories that fit the coloring and style of the most popular Instagram filters in the UK. There's the Aberdeen Ardoe House Hotel and Spa hamper, which includes pastel-colored sandwiches, scones and shortbread, as well as the Box Hill Burford Bridge hamper, which is filled with apple and cider chutney. These highly curated baskets ensure that people will be pleased with the tastes and aesthetics at the event and better yet, leave with enticing photos to share.
The three Instagram-inspired picnic hampers are set to be unveiled at the Mercure Hotels Picnic Event.
What's Driving This Trend
- Curated Picnic Hampers
- Customizable Basket ideas Based on Instagram Filters.
- Social Media-worthy Dining
- Creating visually appealing food and food presentations that correspond with the aesthetic of Instagram filters and social media trends.
- Events in the Open Air
- Organizing open-air events with Instagram-driven picnics, focusing on decor and curated food choices to create unique experiences.
Who This Affects Most
- Hospitality
- The hotel and event planning/management industries are able to use Instagram-themed picnics to create innovative and lucrative combinations of food and events.
- Catering
- With the increasing customer demand for visually pleasing food presentations, catering companies have the opportunity to provide tailored picnic packages based on specific aesthetics and themes.
- Marketing
- Social media marketing agencies can work with companies to create 'Instagram-worthy' pop-up food events and campaigns that attract consumers on social media and attract hashtags.
