Nekter Juice Bar recently rolled out a couple of highly innovative programs to celebrate its fifth anniversary in early October.
One of the programs takes full advantage of social media -- customers were encouraged to take to Instagram to share how Nekter helped change their life, and in doing so were given the chance to win a whole raft of weekly prizes including gift cards, brand merchandise and lots more. Nekter also used the occasion of its anniversary to enable customers to pay it forward by receiving vouchers for 16-ounce juices which could be used to surprise a person in need.
Nekter also gave customers incentive to download its mobile rewards app by giving out random special rewards.
These heartwarming Nekter initiatives are an appropriate way for the upstart juice bar chain to reward customers and strangers alike.