Nekter Juice Bar, an American smoothie and healthy beverage chain, has announced the launch of a new line called 'Nekter Freshers' and a new specialty offering called 'PB&J Trio.'
With 'Nekter Freshers,' the brand aims to offer customers a healthier alternative to today's most commonly consumed iced beverages. For example, Nekter will offer a series of certified organic and non-GMO teas as well as a new limeade with the option to add fresh orange, lemon, and strawberry. Specific drinks featured in the new series include 'Strawberry Green Tea,' 'Mandarin Cardamom Tea,' and a 'Pitaya Passion Limeade.' Meanwhile, 'PB&J Trio' consists of a PB&J Bowl, PB&J Smoothie, and PB&J Chia Parfait, each made with natural peanut butter.
“This year, we have really enjoyed unleashing our team’s creativity around our new Nekter Freshers while celebrating PB&J, a mainstay in American kitchens for decades, by making them the Nekter way," said Alexis Schulze, co-founder, and chief visionary officer of Nekter Juice Bar.
Image Credit: Nekter Juice Bar
Why This Trend Is Growing
- Organic Iced Tea Trend
- There is an opportunity for the beverage industry to create more certified organic and non-GMO tea offerings to meet the growing demand for healthier beverage alternatives.
- Personalized Refreshments Trend
- Personalized limeades and smoothies are on the rise as consumers seek customizable and healthier options, presenting an opportunity for restaurants and cafes to innovate on their drink menus.
- PB&J Flavor Trend
- The PB&J flavor has increased in popularity in recent years and restaurants can capitalize on this by experimenting with this flavor in various meal and beverage offerings.
Industries Being Reshaped
- Beverage Industry
- Opportunities exist for the beverage industry to create more healthier certified organic and non-GMO tea options that cater to health-conscious consumers.
- Restaurant Industry
- Restaurants that have beverage customization and unique PB&J meal options on their menu can attract health-conscious and flavor-driven consumers.
- Health Food Industry
- There is an opportunity for health food companies to expand their product offerings with certified organic and non-GMO tea and PB&J-flavored meals and snacks.
