Branded t-shirts are a dime a dozen, but beverage brand Oasis created a one-off design for one of its fans to wear as part of a unique challenge.
Twitter user @scottpoole21 tweeted his desire to be sponsored by the company so that he could drink its Citrus Punch every day and the company responded with a proposition to have him wear a t-shirt of its design for an entire month and provide photographic evidence of every single day. In return, the company promises to suppy Scott with enough Citrus Punch to last him two months.
The exchange between the Oasis fan and the brand is hilarious to read on Twitter and perfectly in the spirit of other brand campaigns from the Oasis, such as one no-nonsense that expresses: "It’s summer. You’re thirsty. We’ve got sales targets."
Branded T-Shirt Challenges
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