Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Rivōs Olive Oil Packaging Delights with a Present-Like Design

 - Jun 10, 2016
References: behance.net & packageinspiration
The grocery store shelf is often not associated with much intrigue or surprise, so the Rivōs oil bottle packaging design is intended to change this. Highlighting a series of materials that feel solid and sumptuous in hand, the Rivōs packaging is wrapped in a bit of paper that's covered in the brand's logo imagery. This helps to make the experience of accessing the bottle within somewhat ritualized and exciting rather than just a case of twisting the cap.

Consumer packaged goods brands are becoming more inherently aware of how consumers are looking to experience products rather than just eat them. The Rivōs oil bottle packaging plays on this notion in a way that's modern and chic.

The Rivōs packaging design is the work of Claudia Lepesqueur, Macarena Norambuena and Maria Elipe.