Although packaging with images of animal silhouettes are commonly used for making it easy for consumers to identify different kinds of meat products, The Alternative Meat Co. uses this imagery for its line of 100% plant-based protein alternatives.
The Alternative Meat Co. makes Pork-Free Shreds, Chicken-Free Strips, as well as Beef-Free Chunks that are packaged in easy-to-open pouches that are brightly colored and boldly illustrated.
At a first glance, consumers may initially see the animal silhouettes and words like "chicken" and "meat" before they actually register the fact that the products are actually meat substitutes. As such, the Redfire creative agency notes that "The brand was positioned to appeal to those consumers on the fence about Vegan/Vegetarian options and those who would appreciate the alternative option."
Meatless Substitute Packets
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Smoky Seasoning Sprays
Fresh Produce Startups
Minimally Processed Frozen Dinners
Stuffed Seitan Cones
Protein-Rich Lentil Powders