Creative agency 'The 6th' designed the playful and illustrative story branding for all of the Sweet Meat Jerky packages. The Nashville-based jerky company wanted to convey a personal message that pertained to each variety of its tasty meat snacks.
The resealable bags that are used to package each Sweet Meat Jerky snack is a illustrated anecdote. Each story corresponds with the flavors, which include classic teriyaki, mango chipotle, and turkey barbecue. Each package uses colorful cartoon images and graphics to depict the story.
Essentially each infographic tells a story about the brand by sharing information such as what ingredients are used to make the product. The use of playful fonts and colorful illustrations brings a cohesive format to each bag even though they each tell a different story.