Koller's rustic branding is made up of salami, sausage and raw meat packages that reference the company's Swiss heritage. The company's signage feature graphics that are inspired by the Alpenaufzug Apenzell region in Switzerland and appear rustic in their overall look.
Boasting traditional illustrations, these meat packages translate a brand's heritage through a number of contemporary design elements. Though traditional, Koller's graphics are also modern in their minimalism and are displayed in a monochromatic palette.
While the company's cured meat products feature rustic labels, its fresh deli range is packaged in plastic bags. The brand's raw meat products are packed in cardboard boxes that are both sustainable and consistent with its logo, graphics and custom designed signage.