For the longest time, many consumers have perceived meat as the main part of their daily meals, but a desire for protein snacking on the go has created a new market for portable meat snacks. Wilde is one brand that is setting itself apart as a producer of unique protein snacks, such as its Chicken Chips and flavored snack bars made with turkey, beef and chicken.
Its snack bars come in flavors like Maple Bacon Blueberry & Turkey, Peach BBQ Beef and Sweet Thai Basil Chicken and boast anywhere from 10 to 11 grams of protein from free-range fowl or grass-fed cows.
These protein-rich snack products remind of others from brands such as Tanka and EPIC, which also provide meat snacks in a convenient, handheld and individually wrapped format.
Why This Trend Is Growing
- Portable Meat Snacks
- The rise of protein snacking on the go has created a demand for portable meat snacks, opening opportunities for innovative products and packaging.
- Flavored Snack Bars
- The popularity of flavored snack bars made with turkey, beef, and chicken presents an opportunity for brands to create unique, protein-rich snacks with diverse flavor profiles.
- Convenient Meat Snack Formats
- The success of individually wrapped meat snack products highlights a trend towards convenient, grab-and-go formats, prompting innovation in packaging and product design.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can tap into the growing market for portable meat snacks by developing and promoting protein-rich snack options that cater to the needs of busy consumers.
- Health and Wellness
- The health and wellness industry can capitalize on the demand for protein-rich snacks by creating convenient, flavorful meat snack bars that align with consumers' desire for healthier, on-the-go options.
- Packaging and Product Design
- The packaging and product design industry can explore innovative solutions to enhance the convenience and appeal of meat snack bars, such as easy-open packaging and sustainable materials.
