Flexitarian consumers who choose to eat plant-based products for health reasons or moral purposes—rather than their aversion to meat—are driving the demand for novel, hyperrealistic food products. Some of the best examples of this include imitation meats with textures, high protein contents, traits such as the ability to "bleed" beetroot juice and sizzle on the barbecue.
While there are many meatless products and vegan-friendly snacks that are labeled to appeal to vegetarian and vegan consumers, some brands are taking boldly different approaches to branding. Standout examples include MorningStar Farms launching a 'Veggie Lovers Vegan Burger,' as well as a 'Meat Lovers Vegan Burger' and Outstanding Foods' Pigless Bacon Chips, which are said to have been developed with the omnivore's palate in mind.
These Plant-Based Products Emphasize Protein and Texture
Vegan Meat Pizzas
Firezza's 'Vegan Chorizo Pizza' Pairs Vegan Cheese, Peppers and Rocket
Hyperreal Plant-Based Patties
B4Burger Aims to "Shatter Your Perception of Plant-Based Burgers"
Waitrose's Good Health Range Includes Hidden Fruits and Vegetables
Bleeding Vegetarian Burgers
Impossible Foods Created a Fake Meat Burger in a Lab That Can Bleed
Bleeding Mushroom Burgers
Naturli’ Foods' Makes "Meat" with Almonds, Tomatoes & Beet Juice
Plant-Based BBQ Kits
The Herbivorous Butcher's Pack Provides Alternative Meats for the Grill
Meaty Vegan Subscriptions
The Very Good Butchers Now Offers a Plant-Based 'Monthly Meat Club'
Plant-Based Meat Pizzas
The Newest Fresh Brothers Pizza Features Vegan Meat from Impossible Foods
Protein-Rich Meat Substitutes
Dr. Praeger's 'Pure Plant Protein' is a New Meatless Product Line
Carnivore-Targeted Vegan Burgers
MorningStar Farms Launched a 'Meat Lovers Vegan Burger'
Plant-Based Protein Sausages
Beyond Meat's 'Beyond Sausage' Has More Protein Than a Pork Sausage
Hearty Meatless Sliders
Beyond Meat's Beastly Sliders Introduce the Beast Burger in a Smaller Size
Organic Vegan Bleeding Burgers
Don Lee Farms' Organic Plant-Based Raw Burgers "Bleeds" Beet Juice
Meatless Supermarket Steaks
Vivera's Plant-Based Steak Will Be Widely Available Through Tesco
Meatless Christmas Menus
Marks & Spencer is Expanding Its Vegetarian Christmas Food Options
Plant-Based Butcher Cookbooks
'From the Kitchen of YamChops' Shares Secrets of Vegan Butchering
Plant-Based Pork Rind Snacks
Outstanding Foods' Pigless Bacon Chips Appeal to the Omnivore Palate
Bleeding Vegan Steaks
Moo Cantina and Deliveroo Created a Plant-based Steak That "Bleeds"
Wheat-Based Vegan Steaks
These Steaks are Offered by America's First Vegan Butcher Shop