Firezza is a UK pizza chain that recently added the 'Vegan Chorizo Pizza' to its menu with Veganuary, the charity that inspires people to try going vegan throughout the month of January beyond. As well as featuring a plant-based meat substitute, the pizza is simply made with vegan cheese, red peppers and wild rocket.
Although there are many flavorful pizzas that can be made with just plant-based toppings, many consumers—longtime vegans and those who are making an effort to minimize their consumption of meat—still crave pizzas topped with meat alternatives.
One-off pizza restaurants and franchises alike are now making a concerted effort to offer more vegan-friendly options, as there has been a surge in the popularity of plant-based diets over the past year in particular.
Why This Trend Is Growing
- Vegan Meat Substitutes
- As more consumers try to reduce meat consumption, there is an opportunity for companies to create and market innovative vegan meat substitutes for pizza toppings.
- Plant-based Fast Food
- The popularity of plant-based diets has led to a demand for plant-based fast food options, creating an opportunity for companies to offer more vegan-friendly dishes.
- Veganuary Campaigns
- The success of Veganuary campaigns has shown that there is a growing interest in plant-based diets, creating an opportunity for restaurants and franchises to introduce more vegan options to their menus.
Industries Being Reshaped
- Plant-based Food Industry
- The plant-based food industry has an opportunity to expand its market by creating more meat substitute options for pizza toppings.
- Fast Food Industry
- The fast food industry has an opportunity to attract new customers by introducing more vegan-friendly options to their menus.
- Restaurant Industry
- The restaurant industry can capitalize on the growing interest in plant-based diets by offering more vegan options on their menus to attract a wider range of customers.
