The rise of the foodie movement and the popularity of the subscription box model inspired several meat producers to launch carnivorous monthly meat clubs—and now plant-based meat producer The Very Good Butchers is launching its very own take on this concept.
Those who subscribe to The Very Good Butchers' Monthly Meat Club will be treated to "a box of delicious plant-based meat every month," which may include everything from taco filling to British-style sausages and plant-powered burger patties. Alongside the monthly selection of plant-based meats, the box will also include one Butcher’s Choice item, valued at $10.
While there are many consumers who are now making the switch to plant-based diets, many do so for health reasons rather than their dislike of the taste or texture of meat. This innovative Monthly Meat Club has the potential to satisfy vegans, vegetarians and anyone seeking a substitute for animal products.