Over the past few years, many highly realistic meat-like meatless burgers have been launched, appealing to a consumer who favors plant-based diets for ethical reasons over an aversion to meat—MorningStar Farms' newest plant-based patty, the 'Meat Lovers Vegan Burger' appeals to this kind of individual. The burger is said to be just like "the real deal" and it promises not to leave meat-eaters missing out on their favorite parts of the eating experience, such as beef's protein content or its flame-grilled flavor.
Alongside the Meat Lovers Vegan Burger, MorningStar Farms also launched the Veggie Lovers Vegan Burger, which emphasizes the inclusion of 10 vegetables, grains and seeds.
A rise in plant-based eating has resulted in the release of many new products for vegans and vegetarians, but also plenty of new options that have the potential to win over open-minded meat-eaters.
Key Themes Behind This Trend
- Realistic Plant-based Meat
- The increasing availability of realistically meat-like plant-based burgers creates opportunities for companies to target vegetarians and meat-eaters alike.
- Vegetable-inclusive Burgers
- The inclusion of grains, seeds, and vegetables in vegan burgers presents an opportunity for companies to appeal to health-conscious consumers.
- Ethical Consumption
- The growing trend of ethical consumption provides companies with opportunities to attract consumers by offering ethical and sustainable food options.
Where This Applies
- Plant-based Food Industry
- This industry can innovate by producing more plant-based meat alternatives to accommodate the growing demand for vegan-friendly food.
- Fast Food Industry
- This industry can incorporate vegan burgers and other meatless options into their menus to appeal to a broader customer base.
- Health Food Industry
- This industry can capitalize on the trend by producing and marketing plant-based burgers that include a variety of nutritious ingredients.
