Consumer demand for meat alternative products is continuing to grow, which is seeing new options like the Gardein Ultimate Plant-Based Burger be introduced to the mainstream market. The new meatless burger option from the Conagra Brands-owned brand is crafted without the use of soy ingredients and is reported to have a versatile profile that will cook just like meat. The patty will also look and smell just like meat to make it applicable to consumers who eat meat or as a great alternative for vegetarians to choose.
Vice President and General Manager for Gardein Tara Rozalowsky spoke on the new burger saying, "If you’re going to be a leader in meatless meals, serving a great-tasting burger is a must. We’re incredibly proud of the delicious, meaty taste of our new Gardein Ultimate Plant-Based Burger, and we can’t wait for consumers to fire up the grill and enjoy their first bite.”