Grub Partnered With Beyond Meat for Meat-Free Alternatives
Ellen Smith — September 2, 2019 — Lifestyle
References: grubkitchenandbar & restaurantnewsrelease
A vast majority of the vegan, vegetarian and plant-based population are demanding fast food options from causal chains that are as delicious as the options presented to those that eat meat, and Grub is responding by partnering with Beyond Meat to offer diners a delicious, meat-free alternative.
According to executive chef Cliff Wright, “We take burgers seriously, and our partnership with Beyond Meat has allowed us to create a plant-based burger on par with the level of burgers our guests have come to know and love.” According to the brand, these burgers will feature the mouth-watering plant-based patty, alongside grilled tomato, arugula, fried onions and swiss cheese. All of these toppings are served on a white bun.
According to executive chef Cliff Wright, “We take burgers seriously, and our partnership with Beyond Meat has allowed us to create a plant-based burger on par with the level of burgers our guests have come to know and love.” According to the brand, these burgers will feature the mouth-watering plant-based patty, alongside grilled tomato, arugula, fried onions and swiss cheese. All of these toppings are served on a white bun.
Trend Themes
1. Fast Food Plant-based Options - Partnering with plant-based food companies to offer delicious meat-free alternatives in casual chain restaurants is a trend driven by the demand from the vegan, vegetarian, and plant-based population.
2. Meat-free Burgers - Creating plant-based burgers that rival the taste and quality of meat burgers is a trend in response to the increasing demand for tasty plant-based alternatives.
3. Restaurant Partnerships - Collaborations between restaurants and plant-based food companies like Grub and Beyond Meat are a trend that allows for innovative menu options and expands customer choices.
Industry Implications
1. Fast Food Industry - The fast-food industry can leverage the trend of offering plant-based options to attract and cater to the growing vegan, vegetarian, and plant-based consumer base.
2. Plant-based Food Industry - The plant-based food industry can benefit from partnering with restaurants and casual chains to expand distribution and reach a larger audience.
3. Restaurant Industry - Restaurants that collaborate with plant-based food companies have the opportunity to tap into a broad customer base looking for meat-free alternatives, thereby driving innovation and growth.
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