To cater to an ever-growing population of what it calls "vegievores" and "flexitarian" consumers, British retailer Marks & Spencer is expanding its 'Christmas Food to Order' assortment with a greater range of vegetarian Christmas food.
Some of the new meatless options that may be conveniently ordered include mains like Mushroom Wellington, The Collection Mushroom, Chestnut & Camembert Quiche and a 36-piece collection of mince pies. As well as appealing to vegans and vegetarians, some of the dessert options are also suited to those who avoid gluten for dietary reasons or otherwise.
With the introduction of these gourmet vegetarian Christmas food options, Marks & Spencer ultimately hopes to appeal to a wide range of consumers, even if they do not consider themselves to not adhere to a mostly plant-based diet full-time.
What's Driving This Trend
- Expanding Vegetarian Food Options
- Opportunity for retailers to cater to the growing demand for vegetarian and flexitarian diets during festive seasons.
- Appealing to Dietary Restrictions
- Incorporating gluten-free and other dietary restriction options in festive food menus can attract a wider range of consumers.
- Catering to Vegievores and Flexitarians
- Creating specialized menus for vegievores and flexitarians can help retailers tap into a niche market and increase sales during festive seasons.
Who This Affects Most
- Retail
- Retailers have an opportunity to expand their food offerings and increase sales by incorporating vegetarian and specialized dietary options into their festive menus.
- Food Service
- Restaurants and catering services can attract more customers during festive seasons by offering a variety of vegetarian and dietary restriction-friendly options.
- Food Delivery
- Food delivery platforms can partner with retailers and restaurants to offer a wide range of vegetarian and specialized dietary festive meals, catering to the increasing demand.
