Meat-Free Christmas Roasts

The THIS Chestnut, Mushroom & Caramelised Onion Nut Roast is Flavorful

The THIS Chestnut, Mushroom & Caramelised Onion Nut Roast has been announced by the British plant-based food brand as its latest creation for the holiday season.

The product maintains a rich, satisfying recipe that consists of chestnuts, mushrooms, parsnips, seeds and a caramelized red onion chutney. The product is perfect for consumers to enjoy at a Christmas dinner as a meat alternative or to complement the existing items on the menu. The roast comes packaged in a tray that's oven-ready, can be frozen, has four servings and is priced at £7.50.

The THIS Chestnut, Mushroom & Caramelised Onion Nut Roast is launched into Tesco locations starting December 8, 2025 and will be on offer for three weeks.

Meat-free Holiday Meals
As consumers seek delicious alternatives for festive occasions, meat-free holiday meals offer a growing sector for innovation in plant-based cuisine that mirrors traditional tastes.
Sustainable Festive Foods
Emphasizing eco-friendly ingredients, sustainable festive foods cater to an environmentally conscious market demanding ethically produced holiday options.
Gourmet Plant-based Offerings
Premium ingredients in plant-based roasts appeal to discerning audiences pursuing gourmet experiences without animal products during special events.

Sectors Adopting This

Plant-based Food Industry
The increasing demand for plant-based alternatives presents vast opportunities for innovation focused on taste and texture emulation traditionally found in meat-based holiday foods.
Holiday Specialty Foods
The development of unique and convenient holiday specialty foods supports evolving consumer preferences for varied and themed gastronomic experiences during festive seasons.
Retail Food Distribution
Retail food distribution channels are poised to benefit from the seasonal surge in innovative plant-based products aligning with holiday consumer buying patterns.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 36%
Freshness 68%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X