Outstanding Foods is a plant-based start-up company that is out to make vegan food accessible—so it is launching its Pig Out bacon chips as a snack that everyone can enjoy. According to Food Navigator-USA, the plant-powered pork rind crisps are said to be "so bacon-like that even meat lovers struggle to distinguish the real thing."
The chips were specifically developed to appeal to the omnivore's palate, with a focus on authentically replicated seasoning and texture. Within the world of vegan snacks, Outstanding Foods aims to capture the hearts of Millennial consumers as a brand that's playful, fun, cool and inclusive.
Outstanding Foods' Pig Out bacon chips are offered in a range of flavors, including Original, Cheddar, spicy Chipotle and Kansas City BBQ.
What's Driving This Trend
- Plant-based Snacks
- The rise of plant-based snacks presents opportunities for companies to create innovative and tasty alternatives to traditional animal-based products.
- Authentic Replication
- Developing products that authentically replicate the taste and texture of meat opens up new possibilities for vegan food companies to attract a wider audience.
- Millennial Consumer Market
- Catering to the Millennial consumer market through playful, fun, and inclusive branding can help vegan snack brands gain popularity and loyalty among this demographic.
Who This Affects Most
- Plant-based Food
- The plant-based food industry can exploit the growing demand for snack options that are environmentally friendly and cater to various dietary preferences.
- Alternative Protein
- The alternative protein industry has an opportunity to create innovative plant-based snacks that mimic the taste, texture, and experience of animal-based products.
- Consumer Packaged Goods
- The consumer packaged goods industry can tap into the trend of plant-based snacks by offering a diverse range of vegan snack options that appeal to different consumer preferences.
