Creative firm Selters Design recently created a range of processed meat packaging for Norwegian brand Jan & Gisles. The designs are contemporary and champion the artisan aesthetic, while they also market the product to a much younger generation than cold cuts would generally be marketed to.
The graphical packaging is made from brown craft paper and features sketched outlines of two men having a conversation. The packaging also features several pops of color, but in earthy tones that feel realer than the bright, highly unnatural plastic processed meat packaging normally found in grocers.
By marketing to a younger generation, Jan & Gisles hope to woo the young urban professional crowd who is strapped for time when it comes to grocery shopping and lunch making.